Dear Diary,
Last night I went to see the film Weekend. It was a pretty awesome movie if you like to watch gay British hipsters fall in love. But that’s not what we’re here to talk about. Before the main feature played, a short film was screened. The soundtrack to this short film is a Willie Nelson cover to Coldplay’s “The Scientist,” which was the soundtrack to my very first breakup after my very first time falling in love in college. Naturally, because I had such a strong connection with the song and because this little short film was so somber, I got hysterical and ran out of the theatre, ugly-crying all the way to the bathroom. Ok, I didn’t actually do that. I did almost cry though, which is a lot for me because I believe everyone should hide their emotions as much as possible. It’s a perfectly healthy thing to do. You can imagine my slight disgust when I realized that this incredible little film was a Chipotle commercial. Not that I have anything against Chipotle (after all, the did break free from McDonalds, which is laudable). There’s just something creepy about getting all emotional and then realizing that you were watching a burrito commercial. Just the word “burrito” makes you feel silly. Say it to yourself three times right now. BURRITO! So here’s the film:
[youtube=http://www.youtube.com/watch?v=aMfSGt6rHos&feature=player_profilepage]
And here’s how they made it. Pretty fun to watch. So much artistry, time, and attention to detail went into this project.
[youtube=http://www.youtube.com/watch?feature=player_profilepage&v=AFlbGwAW7rw]
In conclusion, I still feel like a dork for crying at a Chipotle commercial, but it was really good, so leave me alone.
Love,
Orlando
I’m so glad that I am not the only person who was moved by a Chipotle commercial featuring animated pigs. I mean, Willie Nelson + Coldplay song + homespun animation is bad enough … but when the farmer freed the animals, perhaps I lost it. At least the theater was dark.
Because I’m a nerd, and my friends are nerds, this short film spurred a heated discussion about creating art for commercial purposes. It’s a genius piece of animation. And ok, sure, it has a nice message about cultivating a better future. But at the same time, those pigs are trying to sell me lots of burritos (well, burrito bowls, no rice).
Let’s just be honest: I’m an easy sell. I don’t need to cry in the dark over cute pigs running free to be motivated to buy a burrito (well, burrito bowl, no rice). But I must admit, it’s a nice touch.
You basically took the words right out of my mouth, except I was watching Drive and I had already graduated college by the time this song came out.
XO,
SL
Wow, Okay, maybe it’s just postpartum hormones but I cried too!
Ha ha ha! To funn but cool mini house. Have you seen the Flickr group
“Modern dollhouse?” They even have one for recycled products. Cheers
Myrealitty aka More2view